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First Pipeline

A fractional sales practice

Build your first real pipeline.

Stop hoping referrals keep coming. I'll show you what's working in my sales team this week — not what worked five years ago.

Book a strategy call Get the free diagnostic

The problem

If you recognise any of these, you're in the right place.

The founder trap

Your referrals are drying up and you don't have a replacement.

For 18 months you've been living off the network. It was great. Now the network is tapped and you've got nothing to dial tomorrow morning.

The outreach wall

You tried cold email for two weeks. It didn't work. You stopped.

Everyone said outbound is dead. It's not — but you were sending the wrong thing to the wrong list, taking every silence personally, and burning out. I've been there. The fix is mechanical.

The first hire

You're about to hire an AE and you don't know what to tell them to do on day one.

If you can't run the playbook yourself, the €70k hire won't save you. They'll drift. You'll blame them. It's a mess I'd rather help you avoid.

About

I'm running a sales org right now.

Most fractional sales advisors left the game in 2015. They sell playbooks that don't survive contact with a 2026 inbox. I'm not one of them.

I'm Head of Sales at AIR Media-Tech — a creator-economy MCN and SaaS marketplace in Lisbon. My team does outbound, inbound, account management, renewals. Every Monday I look at our numbers and figure out what to change.

When I teach, I teach what worked in my funnel last week. Not what I used to do in 2019.

Before AIR I ran a fractional sales practice that flunked — partly because I wasn't doing my own outreach. I was attached to outcomes, took silence as rejection, and quit before the numbers could work. I built this version of the practice around the mechanics that would have fixed that: scheduled batches, detachment discipline, honest tracking.

If you want theory, there are a thousand books. If you want someone who will sit next to you while you actually send the emails, that's me.

Ways to work with me

Four ways in. Pick the one that fits where you actually are.

Step 01 — Free

The First Pipeline Diagnostic

Free

A 20-question self-assessment. Score your own pipeline. Takes 15 minutes. You get a written plan for the next 30 days.

  • PDF workbook, score yourself
  • Honest next-30-days plan
  • Weekly Pipeline Letter access
Download it
Step 02 — €39

The 30-Day First Pipeline Playbook

€39 ONE-TIME

The exact week-by-week plan I'd walk a founder through to go from referrals-only to repeatable pipeline in 30 days.

  • 26-page PDF playbook
  • Week-by-week actions
  • Templates: ICP, sequences, call scripts
  • Every page is operational
Get the playbook
Step 03 — €350

Strategy Call

€350 90 MIN

One 90-minute session. We tear apart your current pipeline, rebuild it, and I send you a written plan the same day.

  • 90-minute video call
  • Written follow-up within 24h
  • One round of async Q&A (14 days)
  • For founders with urgent specificity
Book a call
Step 04 — €2,500/mo

Fractional Sales Advisor

€2,500 PER MONTH

For founders who want me in the room every week. Min 3 months. 2 clients at a time — if I say yes, I'm committed.

  • Weekly 60-min working session
  • Async Slack or email between calls
  • Pipeline reviews, sequence edits, hire support
  • Min 3-month engagement
Request a conversation

The Pipeline Letter

One weekly email. One thing I changed in my funnel this week, and why.

Written for founders doing their first real selling. No "5 hacks to 10x your pipeline." Just what actually moved a number, or didn't.

No spam. Unsubscribe anytime. Every subscriber gets the free Diagnostic PDF.

FAQ

Honest answers to the things founders actually ask.

I'm pre-revenue. Is this for me?

Probably not yet. The playbook assumes you have at least one paying customer and a rough sense of who your ICP is. If you're pre-ICP validation, you need customer discovery work first — that's a different practitioner. Come back when you've got your first five paying customers and I'll be here.

Why should I trust a fractional advisor over hiring a VP Sales?

You shouldn't — if you're ready for a VP Sales. But if you're under €1M ARR, a VP Sales will eat €200k/year and most likely miss. A fractional advisor at a fraction of the cost gets you to the point where a VP Sales has something to lead. That's the sequence.

Do you do done-for-you outbound?

No. Outsourced outbound from a founder-led company reads like outsourced outbound. It kills your conversion. I teach you to do it yourself — cleanly, sustainably, in 45 minutes a day.

Is this just AI SDR bots?

No. I use AI tools privately to work faster. I don't sell magic AI pipelines because there's no such thing. Human judgement is the moat in 2026 outbound, not template volume.

Do you work with European companies?

Mostly. I'm based in Lisbon, I understand EU SMB dynamics, GDPR, multi-language selling, and the fact that European buyers cold-shoulder the "hey [first name], saw you crushed it at…" opener. I also work with US and UK companies selling into the EU.

Why should I pay you €2,500/mo when I can buy your €39 playbook?

You probably shouldn't, if the playbook is enough. The playbook is enough for maybe 60% of founders. The other 40% need someone in the room calling their bluffs, reviewing the actual emails before they go out, and making the hire decisions with them. That's the retainer.

Book a call

Want to just talk it over?

If the strategy call feels right, book it directly. If you're not sure yet, start with the diagnostic and the letter — they'll tell you whether we're a fit.

Book a €350 strategy call Email me a question