First Pipeline is a fractional sales practice for founders doing their first repeatable selling. We design and install the cold-outbound motion your company needs — and we run our own desk by the same rules, with the numbers published weekly. No autonomous "AI SDR" volume games; those burn domains, and the inbox providers are now enforcing it.
Case · SaaS
Three-month engagement. The founder went from referrals-only to a repeatable cold-outbound motion shipping sixty emails a week before the first AE was hired on the manual we'd written together.
Case · Services
Ninety per cent of the work was narrowing the offer and tightening the ICP. The remaining ten per cent — the outbound itself — could then be done in forty-five minutes a day.
Case · MCN
Two-person closer pod. Thirteen new opportunities in the first three weeks of the new B2B pipeline. The motion was handed to the in-house team to run in mid-2026.
Most fractional sales advice is sold by ex-VPs in their fifties peddling playbooks they last ran in 2015. They charge five thousand a month for slides. They know sales the way most consultants know logistics. They've watched it done.
The First Pipeline practice is built on a different premise. The operator most recently ran a fourteen-person sales organisation across Europe and Latin America for a creator-economy media partner. Today the practice runs its own outbound desk under the same discipline — every send, reply and bounce logged, and the numbers published weekly in The Pipeline Letter. When we teach a rule, we are paying the price for it in our own inbox first.
For founders doing their first real selling — €0 to €1M ARR, no dedicated sales hire yet, eighty per cent of revenue still touching the founder's calendar — the practice provides what the category does not: methods tested in the funnel, not in a deck.
Two decades selling in enterprise IT and fintech before going fractional in 2024. Most recently Head of Sales at a creator-economy media partner running a 14-person revenue team across Europe and Latin America.
Closed deals from $50K to $500K. Hired and fired account executives in three markets. Rebuilt the outbound motion twice: once while LinkedIn InMail still worked, once after it stopped. Works in English and Portuguese.
A fifteen-minute self-assessment. Founders score their own pipeline against the four established failure modes and receive a written plan for the next thirty days.
The operating manual. The daily plan, every script, every template. The motion, written down, ready to be run on a Monday morning. Buyers of v0.1 receive v0.2 free.
Your entire outbound examined: every sequence scored and rewritten, list and targeting reviewed, deliverability posture checked. Written report in 48 hours. Money back if it does not change how you sell.
A 90-minute one-to-one session with a written follow-up the same day. Founders leave with a plan they can begin running on Monday morning.
Fixed scope, three weeks. Domains and deliverability set up properly, a verified list against your ICP, sequences in your voice, the reply playbook, and a handover manual. You leave running the machine.
Three months at minimum, one day a week in the founder's seat. Two retainer clients accepted at a time. Application-only — if we say yes, we are committed.
Smaller instruments — the $19 Cold Email Teardown Kit and the $29 Personal Teardown — are issued from the practice's night desk at the 3AM annex.
What worked, what did not, what we would do differently. Six hundred words. Free. Subscribers receive the diagnostic with the welcome letter.
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