First Pipeline is a fractional sales practice for founders doing their first repeatable selling. We work alongside operators currently running revenue functions, not retired ones, to design and install the cold-outbound motion the company needs in the year ahead.
Case · SaaS
Three-month engagement. The founder went from referrals-only to a repeatable cold-outbound motion shipping sixty emails a week before the first AE was hired on the manual we'd written together.
Case · Services
Ninety per cent of the work was narrowing the offer and tightening the ICP. The remaining ten per cent — the outbound itself — could then be done in forty-five minutes a day.
Case · MCN · live
Two-person closer pod. Thirteen new opportunities in the first three weeks of the new B2B pipeline. The engagement is in flight at the time of writing; first closes expected late May.
Most fractional sales advice is sold by ex-VPs in their fifties peddling playbooks they last ran in 2015. They charge five thousand a month for slides. They know sales the way most consultants know logistics. They've watched it done.
The First Pipeline practice is built on a different premise. The operator runs a real sales organisation as we speak: a creator-economy media partner, fourteen people across Europe and Latin America. Every Monday morning, the day's cold emails are sent by hand. Every Friday, what worked and what did not is reviewed in detail.
For founders doing their first real selling — €0 to €1M ARR, no dedicated sales hire yet, eighty per cent of revenue still touching the founder's calendar — the practice provides what the category does not: methods tested in the funnel, not in a deck.
Two decades selling in enterprise IT and fintech before going fractional in 2024. Most recently Head of Sales at a creator-economy media partner running a 14-person revenue team across Europe and Latin America.
Closed deals from $50K to $500K. Hired and fired account executives in three markets. Rebuilt the outbound motion twice: once while LinkedIn InMail still worked, once after it stopped. Works in English and Portuguese.
A fifteen-minute self-assessment. Founders score their own pipeline against the four established failure modes and receive a written plan for the next thirty days.
A twenty-six page operating manual. The daily plan, every script, every template. The motion, written down, ready to be run on a Monday morning.
A 90-minute one-to-one session with a written follow-up the same day. Founders leave with a plan they can begin running on Monday morning.
Three months at minimum, one day a week in the founder's seat. Two retainer clients accepted at a time. Application-only — if we say yes, we are committed.
What worked, what did not, what we would do differently. Six hundred words. Free. Subscribers receive the diagnostic with the welcome letter.